Cookie Policy

The King’s School, Worcester Cookie Policy

A cookie is a small data file that certain websites write to your hard drive when you visit them.  The only personal information a cookie can obtain is information supplied by the user.  A cookie cannot read data from your hard disk or read cookie files created by other sites.

You can refuse cookies by turning them off your web browser but this may limit your ability to see or use certain areas of our website.  Most browsers are defaulted to accept and maintain cookies and you can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept or not. More information is provided on this under section Controlling Cookies at the end of this document.

We use the following cookies:

Strictly necessary cookies.  These are cookies that are required for the operation of our website.  They include cookies that enable you to log into secure areas of our website

Preference cookies: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Analytical/performance cookies:  They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it.  This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

We use Google Analytics to monitor and measure the effectiveness of our website. You can opt out of the analytics service by installing an extension on your browser: https://tools.google.com/dlpage/gaoptout

We use Hotjar to help us understand how users navigate around individual pages on our website and to create surveys to gather user feedback. Find more information on cookies and data privacy from the Hotjar website.

Social Media Cookies: These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Remarketing Cookies: We use remarketing cookies to improve the effectiveness of our advertising. Third-party vendors, including Google, Facebook and AppNexus, use cookies to serve ads based on someone’s past visits to this website. The information gathered by these cookies help us to: 

  • Advertise to people with a similar profile to yours. For example we may create lookalike audiences on various social media platforms to identify people with a similar profile to yours who might be interested in hearing more about our services.
  • To advertise to people who have previously visited out website and deliver relevant advertising messages on carefully selected third party websites across the internet.
  • These are persistent cookies. They will remain on your computer or device until your browser deletes them (this is generally based on a duration period set within the cookie file). Alternatively you can delete them manually.
  • You can opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using your device’s settings.
  • You can find out more about how Facebook serve adverts and make changes to your preferences here.

More information about the individual cookies we use and the purposes for which we use them are set out in the table below:

Cookie Description Expiry
Necessary
_cfduid Used by the content network, Cloudflare, to identify trusted web traffic. 1 year
ASPSESSIONID# Preserves users states across page requests Session
local_storage_support_test The cookie is used in context with the local-storage function in the browser. This function allows the web site to load faster by pre-loading certain procedures. Persistent
Preference
Lang Remembers the user's selected language version of a website Session
Analytical    
__utm.gif Google Analytics Tracking Code that logs details about the visitor's browser and computer. Session
__utma Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. 2 years
__utmb Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit. 1 day
__utmc Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit. Session
__utmt Used to throttle the speed of requests to the server 1 day
__utmz Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics. 6 months
Targeting
__widgetsettings Used for targeting advertising on Twitter Persistent
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 1 day
C Used to check if the user's browser supports cookies. 30 days
cid Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads. 2 months
fr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months
IDE Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 year
r/collect This cookie is used to send data to Google Analytics about the visitor's device and behavior. It tracks the visitor across devices and marketing channels. Session
test_cookie Used to check if the user's browser supports cookies. 1 day
tr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Session
uid Registers a unique user ID that recognises the user's browser when visiting websites that use the same ad network. The purpose is to optimise display of ads based on the user's movements and various ad providers' bids for displaying user ads. 2 months
Unclassified - we are in the process of classifying these cookies:
rc::c ??? Session
pagead/1p-user-list/# ?? Session
i/jot/syndication ???? Session
0 ???  

Controlling Cookies

You can control the use and placing of any cookies on your computer through the settings on your internet browser.

However, if you use your browser settings to block all cookies you may not be able to access all or parts of our website.

More information can be found at http://www.aboutcookies.org or at http://www.allaboutcookies.org.

Version  Date Author Position
2 08/08/2019 Amy Taylor Digital Marketing Manager