We were delighted that OV Sam McCarthy (Cl 99-06) reached out to us to share the Stay Safe Worcester film that she has been involved with as part of the Visit Worcester partnership that the Worcester BID (Business Improvement District) have with the city council. It is a very powerful video which can be viewed here. See if you can spot some familiar King’s landmarks!
The film was funded by the Worcester BID and was a joint collaboration with Worcester City Council who are behind the Visit Worcester brand. Sam is Projects and Marketing Manager at Worcester BID and said:
“We worked with multiple partners to release a strong message over social media platforms, empowering viewers to feel a sense of pride, love and that by being at home and putting social distancing into practice, they are not sitting out the fight, they are fighting for Worcester to win.
Partners behind supporting the release were: Visit Worcester, Worcester BID, Worcester City Council, Worcestershire County Council, LEP, One Worcestershire, Cathedral Square, Crowngate Shopping Centre, Royal Porcelain Works and Worcester’s Big Parade.
Government guidelines were followed and social distancing was observed throughout the making of this film. Filming was captured by one designer, local to the city from 773c Creative. Over four days while walking the dog the footage was captured during daily exercise. The voice audio was recorded by Felicity Regent from Anja Potze Fine Jewellery, one of our many independent Worcester BID businesses, who recorded voice memos on her phone, in her own home.
Worcester BID and Visit Worcester have been consistently promoting stay at home, follow the government guidance and shop locally online. Worcester’s Independents have adapted their business models efficiently allowing for online/phone orders with contact free delivery. This is what sets Worcester apart. True community spirit.
Visit Worcester hopes that this inspirational film will remind viewers of our beautiful city and that we will come back again.
Stay at home. Order online. Shop independent. Keep Strong. Stay Safe.”